In fact, when I tried to puff up my SOHO identity behind a fancy business name, I would lose opportunities whenever clients were looking for a good, independent writer. Yes, there are plenty of successful freelancers that use business names rather than their own moniker.
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Freelance writing is something that anyone who has a knack for writing can be successful with. There is unlimited possibilities and the work you do is all up to you. Establishing a credible reputation is key to building a customer base for your writing business.
No doubt you've seen names like these before, especially among freelance writers, copywriters, and business writers. There's nothing wrong with creating a business name that plays on the curious fact that "right" and "write" are homophones.
If you name your company Goody Two Shoes, you are unlikely to be infringing on MaxWax’s trademark because your products and services are different. However, if you find that your dream name has been registered as a trademark for anything related to writing, publishing or communications, don’t use it. Having the right business name is advantageous for successful marketing, because a poor business name can doom a company into failure, according to an article at Entrepreneur website. When brainstorming names for your technical writing business, come up with catchy, creative names.
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